CHART
HER
COURSE

Empathy in Action: Empowering Girls to Dream Beyond Shorelines

Context

Women make up less than 2% of the maritime workforce. MISC set out to change that narrative through bold, immersive storytelling.

Idea

We created an XR & AI-triggered venue where young women could step into the real stories of Malaysia's pioneering female seafarers.

10.5M

Total Awareness Reach

76,500

Campaign Articles & Press

3.99M

Digital Impressions

588

Page Days

03 — ChartHerCourse Campaign Film

Proof That Immersive Storytelling Can Build Ambition.

A large-scale immersive storytelling environment spotlighting real-life women seafarers — integrating cinematic visuals with real voices and touchless interactivity.

Our Role

Creative Director · Motion Design · Production Management · Immersive Experience Design · Spatial Storytelling · Touchless Interactivity

Tech Used

Multi-projector Mapping · Audio Production · Video Production · Lottie Animation · Touchless Interactivity · Spatial Design

How We Did It

Designed floor-to-ceiling projections bringing the stories of real women seafarers to life.

Built touchless interactivity for the audience to explore stories hands-free.

Guided every step — from concept to on-ground execution at Muzium Telekom.

Featured On

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